On this episode of The Casey Lewis Podcast I answer 2 questions from the internet. One is about increasing sales as a small business and the other is about chasing a dream while needing income.
There’s no joke this week but there is something that will blow your mind at the end of the show!
If you want a fatter wallet or a skinnier waist, head over to fitmoneycamp.com. This 6 week challenge gives you the tools you need to kick start your fitness and money goals. Sign up today!
Toshia – We are an established business and the best around here at what we do. Currently rebranding to focus on small business support because residential computer repair is a three ring circus. Wont ever support our family. Yes, so sales is where I’m stuck. We’ve tried referrals, we’ve got good content, its not something they don’t NEED, especially Dr offices etc, but now do I tell them that? How do I get last the gatekeeper? How do I grow my clientele when they only want our help when its broke and its an emergency.
- Identify Audience
- Make a sales list of 100 potential clients.
- Research those clients.
- Send an email. “I help with ______. Most people don’t know ______. I’d love to help you. Who do I speak with?”
- Follow up with those that didn’t reply. Say, “I sent an email to _____. I’m just following up to see how I can help.”
- Give away something of value to those that haven’t responded. Send them an email that says, “I left you a message the other day, I thought you’d like this ___.”
- Require that they “opt in” to your email list in order to receive the free give away. Those are hot leads!
- Your job is to identify the target audience, then systematically and strategically work through that list to find those that are interested, kind of interested, and that 100% say no.
- Do this right and you’ll close 25%+ of those you reach out to.
Jamie – Some people tell you that you should follow your dreams and passions. Others say you should follow the money. Pretty much any expert will tell you both require work.
What if you have incredible songs you know could be on the radio (No, really, everyone tells me this, everywhere I play) – but your work experience is 7 years of video production? My question is a baby question because it’s a question about ‘starting.’ I want to be an entrepreneur but as a full time working single mother my time is limited. I want to dedicate myself fully to something – something that will free me from ever working for anyone but myself. But, I have a passion – and then I have something I’m good at that’s easier to make money in.
- You don’t have to trade in your passions for something more practical.
- You are one person with multiple talents and abilities. What says you have to make money in just one way?
- Sometimes you have to do something that’s not your passion so that you can fund what your passion is.
- Work through the transitions by:
- Finding a roadmap.
- Create momentum by doing stuff.
- Invest in relationships.
- Prepare Financially.
Leave a rating and review of the show in iTunes and if you’d like to help me create video clips of the podcast, head over to Patreon!