In this online universe, where we all are constantly consuming content that is educational, informational, entertaining, or this video of a pig dancing to Rihanna’s song Work, our appetite for content is never satiated.
And in the demand for a constant stream of unlimited content, as a content creator it can be overwhelming to deliver consistently.
So I’m pressing pause. I’m asking a question that I wish so many other content creators would ask.
“What’s the end game here?”
There’s so much advice about how to “build a successful online business” and a lot of it comes down to consistency over time. Which is certainly true. I’ve written on this site and numerous others for over 7 years now. Hundreds of thousands of people have read my words. For 10 months I consistently put out a new podcast episode and had an average of 2,000 listeners each week. Consistency builds and creates trust with an audience over time and fosters a community.
So why is this the first blog post I’ve written in just over 60 days and only the 5th in the past 6 months? Why have my last 5 podcast episodes released sporadically and weeks apart?
It wasn’t intentional. To be honest I’ve even felt a little guilty about not publishing a new article or podcast episode (even when I’ve promised to be more consistent about it).
But, what’s the end game here? Why do I write? Why do I podcast? Why do I create content?
I want to help people get better with money so they can chase after their own dreams and passions. I’ve seen the power of getting out of debt and building some wealth in my own life. I was able to quit a steady job to become a full time entrepreneur. We paid cash for 2 cars. We took our family on an epic Disney World vacation. I get to work when I want to work, where I want to work, and earn however much money I choose to make. And all of that is from getting out of debt and saving a little money.
If I could encourage and equip one person, or 20 people, or 1,000 people to do that same thing then what type of change would we see in the world?
So I write and podcast to help other people get better with money. But the end game ultimately is to just help people.
And I’ve been able to do tons of that through my local community, through Facebook posts, through people emailing and asking questions, through various online groups. If I were a good blogger I’d take the advice I’ve given in other places and post them here on my website, my “home base.” But honestly it’s just been nice to stop focusing on building a business and just help people that need help.
I could record 5 new podcast episodes a week and create 5 new blog posts a week and record 5 new videos a week. I have plenty of content available in my brain that I could deliver that content. I’m self-employed and work from home, so I could find the time to make all of that happen. But I don’t know if putting that kind of pressure and consistency in place reaches the end goal of just helping more people pay off a credit card or student loan.
I think it just puts significant pressure on me, a one man show, to produce great content, consistently, even when I’m coaching my sons baseball team, or going to my daughters dance class, or leading worship in my church, or helping a family find an awesome realtor in their part of the country, or helping a family locally buy or sell a house, or taking my wife on a date, or watching Tarek and Christina screw something up on Flip or Flop….
So I’ll figure this internet thing out. Consistency is important, I get it. But so is being an available husband and dad. So is helping people out when they need some help. So is taking a vacation and lots of naps.
I write this message to myself but also to you. If you’re discouraged in yourself because you’re behind on something you really want to do, just know that being a human is hard enough work. God’s given you grace. Give yourself some too.